Marketing you can hold to a number.

Most businesses buy ads and hope. Forja runs paid acquisition with the full data layer wired behind it, so every dollar traces to a lead, every lead traces to revenue, and the next budget decision rests on evidence instead of a hunch.

01 Sound familiar

What ad spend feels like without measurement behind it.

The agency report celebrates clicks and impressions. Nobody in the room can say which campaign produced a paying customer.

→ revenue attribution

Leads come in, half go cold before anyone calls, and there is no way to see where they stalled.

→ a pipeline you can see

The ad budget gets set by last year's habit, because nobody trusts the numbers enough to argue with them.

→ budget on evidence

People search for what you sell in your own city and find a competitor's name first.

→ local search wins

02 What we run

Acquisition with the tracking built in.

Four pieces that work as one system, from the ad click to the closed sale in your CRM.

Paid acquisition

Campaigns on Meta and Google built around your offer and your margins, managed by the same team that wires your tracking.

Measurement and attribution

Conversion tracking, call tracking, and CRM integration set up before the first dollar of spend. You see cost per customer, not cost per click.

Local SEO

Your business showing up where your customers search, with the listings, reviews, and on-site work that local rankings are built on.

Landing pages and conversion paths

Pages built to convert the click, tested against real numbers, and connected to your CRM so no lead falls between systems.

The tooling

The campaign platforms everyone names, wired by engineers into your CRM and your data layer. The difference is what happens after the click.

Meta AdsGoogle AdsGoogle AnalyticsGoHighLevel · CRMsCall & form trackingLocal SEO
03 Proof

Marketing that answers to the data layer.

Paid acquisitionUS · Colombia
measurement before spend

Campaigns run by the team that builds the data layer.

Forja runs Meta Ads, Google Ads, and local SEO for clients in the United States and Colombia, with full tracking wired behind every campaign. Before anything goes live, the engineering side connects ad platforms, forms, calls, and CRM into one view. When the numbers come in, they decide the next move: spend shifts toward what produces customers, and the reports you read show revenue, not impressions.

Measurement first. Spend follows the evidence.

2,000+ hours a year returned to client teams
40% average operational efficiency gain per business
4 years running data systems across the Americas
04 How it runs

A growth team, scoped to your market.

The fractional model: a senior marketer and a senior engineer on your acquisition, by project, without an agency retainer or a full-time hire.

One team, both halves

The marketer who runs your campaigns and the engineer who wires your tracking sit on the same Forja team. No handoff between an agency and a developer where the data dies.

Tracking before spend

The measurement layer goes live before the first campaign does. From day one you see what each channel costs and what it returns.

Budgets follow evidence

Monthly reviews read revenue, not vanity metrics. What converts earns more budget, and what fails gets cut.

Engagements start within two weeks.

05 Common questions

Frequently asked questions.

How is this different from hiring a marketing agency?

The marketer who runs your campaigns and the engineer who wires your tracking sit on the same team, so the data never dies in a handoff. Reports read revenue instead of impressions, and monthly reviews move budget toward what produces customers. An agency sells you the campaign; this model also builds the measurement layer the campaign answers to.

What does measurement-first actually mean?

The tracking goes live before the first dollar of spend. Conversion tracking, call tracking, and CRM integration get wired first, so from day one you see what each channel costs and what it returns. The number you manage to is cost per customer, not cost per click.

Which channels do you run?

Paid campaigns on Meta and Google, local SEO, and the landing pages that convert the click, all connected to your CRM. Budget does not get split by habit. What converts earns more, and what fails gets cut at the monthly review.

Can you run campaigns in English and Spanish?

Yes. Forja runs campaigns for clients in the United States and Colombia with a bilingual team, so copy, landing pages, and follow-up work in the language your customers actually use.

// Let's talk

Ask where your ad budget actually goes.

Bring last month's marketing spend. In a 30-minute working session, our senior team traces what it produced, where the tracking breaks, and what a measurement-first setup would change.

Talk to our team

Not ready to talk yet?

Answer nine questions about your data setup. We send back a personalized read on where your biggest leverage point is. No call required.

Take the free 5-min data check-up 9 questions · personalized report · free